Wouldn’t it be nice if you are able to communicate with people who are interested in your products and services often the way you do in real world?
Blogging is just closest way to do it. Well, not exactly the same way. But you can almost do it.
I am talking about maintaining a blog on your website exclusively for your business. By this I mean that, your business blog will speak nothing but about subject matters that are related to the type of business you are running.
Now, you may be scratching your head asking a lot of questions like, why should we do it? What is the goal of having a blog? Is it worth investing time and efforts at all? That is exactly what I will be discussing. There are many benefits of maintaining an excellent business blog and none of it can be overlooked.
Let us see what a great business blog can bring to your business.
Attract productive traffic to your website
Let me take you back in time for a while– a time when web was a new concept.
It was then you wanted to create a website for your business and get people visit your online space to see the products or services you are offering. You hoped that they would convert in time. It was perhaps easy then as the competition was not as fierce as now.
Okay, let us comeback.
Now if you see, everything has changed. The competition is getting fiercer every day and search engines make it difficult unless you play by their rules. The only thing that has not changed over these years—it is your need for traffic.
While you update your blog with posts related to your business, you get traffic to your website, importantly you get qualified target audience. But to get targeted traffic to your website, you need to devise an outstanding content marketing strategy.
So, do you get it? Having interesting and excellent content on your website can not only attract traffic but can serve as an excellent repository for social media marketing.
Also, if all goes well, you will have a viral content as a bonus, let me add.
It helps to create brand awareness and establish authority
Creating a name for your brand as the industry expert is not quiet an easy task and it is something you can never neglect. Having a business blog can help you create a reputation and publishing content that is specific to your industry can amass visitors who specifically want information about your domain.
If you have ever noticed, the success of a business blog lies in publishing content that is unique and share-worthy. The more your content in shared by readers across different social media platforms, the more exposure your website gets.
One of my clients told me that he would visit only a particular website if he wanted to get any information about digital marketing as there is a lot of information that is accurate and trustworthy. They are always updated, he added. That is the sort of feeling everyone whoever reads your business blog should have.
How would you feel when someone says something like that about your blog posts?
It happens only when your blog become a learning hub.
Avails a platform for direct interaction with customers
For every business out there, satisfied customers are everything and I do not think you would see it any differently. A business blog is an easy way to communicate with your customers and clients better and it can deepen your relationship with them.
Being a customer, I would be really annoyed if I do not get clear information about a product I wish to buy. There may be numerous review sites that can really help me but I might as well get swayed by bogus sites with wrong information. But none of it can beat the information that the company website itself can share with the customers.
A customer reasonably believes you are the authority of your product. And you need to respect that belief and honor the same by publishing important and relevant information about the product. Your business blog is meant for that—an open platform where you can interact with the customers and answer their queries right there.
Develop a habit of responding to comments posted by the readers and never leave a question unanswered. If it is a genuine customer, it can really tarnish your reputation. Be friendly and informal and create a sense of belongingness in the customer.
They will never leave you.
Helps to get better SEO and SERP
If you understand what SEO is, it is no rocket science to understand that a well positioned blog can give you additional SEO boosts.
Unlike the good old days (for every webmasters out there), search engines have become smarter and evolved to become more than a bunch of softwares. Great and unique content is considered to be the magic wand that will help your website rank better; the basic SEO things should be taken care of. If you know what I am taking about– the title tag, the keyword density, the Meta description and the intelligent use of h1 tags etc. plays a key role.
There is no doubt that every business that plans to attract customers must have a blog to converse with them. It may not be the best online marketing strategy that you may adopt, but it is definitely worth investing your time and effort.
There are many other benefits having a blog can bring forth for your business, but these are the most important ones to look out for.