WA and India Internet Posts and articles
Filed under: Web Analytics, Web Analytics India, internet-in-india
Ok here goes some interesting posts about Web Analytics Industry and of course Internet in India.
Feel free to add on if i missed via comments. Every week we’ll try to bring the best of post/artices from Web Analytics Industry, Web Analytics Bloggers and also latest happenings in Interenet in India.
Web Analytics posts/Articles:
Here’s another Web Analytics blogger from India, Vijay Bathula writes about Web 2.0, Web Analytics, Multivariate Testing. A must read and subscribe blog. Here are two wonderful posts
Do we need regional Web Analytics Association?
There’s a conversation going on on having a separte web analytics association for Europe. Just to give a background Web Analytics Association is been around for quite some time formed in 2003 by leading web anlaytics professionals to tackle standards, advocacy, education and events.
The recent conversation over Eric Peterson’s blog to have a separate EUWAA raised lot’s of questions and some really intresting thoughts on how it can be beneficial and also the drawbacks of doing the same.
Excerpts from Eric’s Blog
Yahoo Acquires IndexTools to enhance web analytics platform
In a recent press release Yahoo announced it’s agreement to acquire indextools analytics business.
Here’s the excerpt from the yahoo press release.
Yahoo! Inc. (Nasdaq:YHOO), a leading global Internet company, today announced that it has entered into a definitive agreement to acquire substantially all of the assets of Tensa Kft., more commonly known as IndexTools, a leading provider of Web analytics software for online marketing. The acquisition includes IndexTools’ Web analytics business and technology as well as its Tensa R&D Kft. subsidiary. Upon completion of the acquisition, the addition of the IndexTools’ assets is intended to expand Yahoo!’s powerful set of services designed to maximize its clients’ online marketing efforts.
Urchin Software now available for download! 90 Days Free Trial
Adding more options to analytics world, Google recently released Urchin software in beta! It’s however a hosted solution and available for download for a 90 day free trial period.
Urchin Software from Google is a web analytics product similar in scope to Google Analytics, except you install and manage the software on your own servers.
Why use Urchin Software?
Urchin is suitable for organizations that have content behind a security firewall or have other restrictions that prevent them from using the Google Analytics service. Urchin is also useful for those who want to perform ad-hoc historical log processing, who want to store their web analytics on local servers, and those requiring third-party data audits. Urchin Software from Google features the following upgrades from Urchin 5, among many others:
Maxamine and Memetrics Acquired by Accenture
In a strategic move Accenture added Maxamine and Memetrics to help expand its Digital Marketing Sciences services Capabilites.
Here’s a Overview of both the companies
Maxamine:
Maxamine, founded in 1997, scans websites to identify implementation problems which undermine online marketing performance. Its services provide guidance to help clients improve website optimization, enhance customer experience, and decrease privacy-related and other risks.
Memetrics
Memetrics, founded in 1999, helps companies improve the impact of their online marketing campaigns through dynamic optimization of content presented to customers. Memetrics’ proprietary testing technology analyzes thousands of variations of Web pages to determine what page format and context will deliver the best performance to each targeted customer set, allowing marketers to present more-targeted messaging to high-value customers on their websites.
