Web Analytics Resources | Web Analytics India Blog

Resources

Web Analytics Resources:

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Web Analytics Process Overview
- Kaizen Methodology
- Successful process Examples
KPI
- Best Practices
- Industry Wise KPI List (Media, Finance, E-commerce, Automotive, Lead Generation, and support sites)
Dashboard
- Best Practices and Formats
- Excel Templates
- Graphing Options
Personas

Search Engine Optimization
- SEO Measurement (SEO KPI’s)
- Keyword Analysis and Optimization
On Site Search Analysis

Landing Page Optimization ( Best practices and Guide)
- Email Landing Page
- PPC Landing Page
Web Analytics and Multichannel marketing
- E-Mail
- Affilate
- Search Engine Marketing (PPC)
- Radio/TV-Commercials
- Mobile Marketing
- Social Media (blogs, wiki’s, social networking etc)
- Viral Marketing
- WidgetAnalytics

A/B Testing
- A/B Test Framework
- Statistical Significance
- A/B Test Result Analysis
Multivariate Test
- Multivariate Framework
Benchmarking
- How to get started with Benchmarking in Web Analytics
Search Analytics

Online/Offline Integration and Analytics
Web Analytics Tool Tips and Tricks (WATTT)
- Omniture
  - Data Collection Basics
  - Implementation Techniques/methodology
  - Implementation QA
    - Static Pages
    - dynamic pages
  - Flash/Ajax/flex
  - - Omniture Implementation Tips and Tricks, Best Practices
      - What is s.prop when to use
      - What is evar when to use
      - What is events and when to use
      - Tracking Campaigns
      - Video Tracking
      - Flash racking (JS and action script)
      - Tracking Ajax