Web Analytics India Blog

It’s been a while the last event was held in Bangalore, The last Web Analytics Wednesday was a great event. With help of few folks Ravi, Naveen and Girish, we thought we’ll kick off this again and may be this time keep the momentum going.

Although this one is for Bangalore, If you do think that it should be held in your city, Here’s an oppurtunity to do so and WE will be glad to help.

I am sure, last event was great startup and place to network

Why should you attend Web Analytics Meet/WAW/Event ?

A great event to attend for people with any level of expertise, you will get some great tip whether you belong to IT ( technical) or Business side

A Good place to catch up with other practitioners

For Beginners it’s a place to meet experienced and not so experienced folks and talk how one can benefit/help each other

Okay! So continuing from where I left and keeping the series of internet and Web Analytics going.

Here are the two posts
Current Internet and web analytics status in India
Online Travel Industry and web analytics status in India
This post tries to cover

• The latest marketing trends seen in India Online Travel Industry.

Internet Marketing Vehicles:

• Search Engines (SEM):
• Affiliates/Partner
• Banners
• Email
• Offline Marketing: Print/Radio/TV

Search Engine Marketing.
SEM has been one of the most used marketing channels in Online Travel Agency in India.

Search Marketing India Overview:

Top Online Travel Industry using Search Engine Marketing and their annual spend in Rupees.

Keywords Portfolio: Online Travel India Firms

Source: IMNAI & Pinstrom

Note: This is not the latest report but gives a fair idea, the report was released in sep 2006 and may not include some leading travel firms

Continuing from recent post on Current Internet status and web analytics opportunities in India, this post focuses on Online travel industry in India

Before you proceed! here’s what the post is all about

1. Current Online Travel status and emerging trends
2. Top Travel sites in India and Web Analytics Tool Used
3. Summary of opportunities

India is clearly an emerging leisure online travel market, attracting millions in start-up funding,the Indian online travel industry is in full form.Online travel is expected to be a $2-billion industry. Interestingly, more than 17 per cent of all the flight tickets booked in India are done via Internet websites.

Online travel company MakeMyTrip (MMT) has recorded sales of Rs. 1000 crore for the financial year ending March 2008, as per a release. However the air ticketing space has seen margins erode and with competition coming not only from other travel sites but also the airlines themselves, MMT has started looking at other avenues like railway ticketing, tour packages and even bus tickets.

The government announced a $2-billion public-private partnership to provide broadband and internet connectivity in India’s rural areas.

Union Minister of State for Communications and Information Technology Jyotiraditya Madhavrao Scindia, speaking at Global Telecom Summit here, said that $1.5 billion for the project would be generated from the private sector and the balance would be funded from government sources.

The minister also announced 112,000 broadband centres would be set up in rural areas across the country, within a year.

“We will also have a policy for Wi-Max so that connectivity for broadband, particularly for rural India, becomes easier and convenient. The entire countryside would be provided with this facility, largely under the public-private partnership,” Scindia disclosed.

The ministry of communication & IT is also expected to unfold its third generation of mobile phone standards and technology - 3G service - guidelines by June this year. The 3G services are expected to be rolled out by the end of current year, said the minister.

It’s been a while you must have seen posts! and updates! Apologies to the readers! But wait the change and the look is thanks to all the feedback we have recieved! Nothing like feedbacks.

Change is refreshing!

The change in look and feel is first in it’s phase, Web Analytics Resources is the next phase and more to come. Now in Addition to the Web Analytics Industry, Web Analytics in India updates, this site will now track latest in Internet in India.

As Usual your feedbacks are welcome on the new look and the changes you would require to see. You can reach out to us using the Contact form.

Like the new look? need more changes, found an error or broken link! let us know