Omniture Summit 2008 Salt Lake City, Are you attending?
If yes! Drop me a note and I’ll drop by to say hi 
Omniture Summit 2008 is all set to happen early march, Personally this will be my first experience at the summit.
Although I could not make it to the last year version. I read most of the whitepapers (Omniture Users you can find them at the help section) and found it really useful.
Omniture summit 2008 has a great agenda, the summit being the World’s largest Web analytics and online marketing community-sharing case studies and best practice. In Span of 3 days, Omniture summit will have more than 40 sessions tailored to the needs of the Omniture Community:
Are you a Web Analytics Beginner? Read this!
June Dershewitz wrote a article on Web Analytics association site, The “title” caught my attention and when i read that i could probably relate to my early days in web analytics. Tittled Top 10 Things I Wish I Knew When I Started in Web Analytics .
Here’s the three things which probably i can relate to most!
Excerpts from the Article
- Ahem, what is this thing you call a “Visit”? Know your standard web metric definitions by heart, and be able to recite them concisely for people who ask. They will ask.
Web Analytics Team Structure and Communication Startegies
Judah over at Web Analytics Demystified wrote about an Team Structure for Web Analytics, and i agree with his thoughts on web analytics team structure. Many articles and best practices guide for Web Analytics governance and forming a new team, but at the end of the day it depends on Company size, Structure , Process, Priorities, and of course budget.
Here’s in brief of what Judah talks about how a web analytics team should look
- An Executive Sponsor: A Hippo (Highest Paid Person in the Organisation)
How to decide if a metric qualifies as key performance indicators
Dennis Mortensen recently did a presentation on how to decide if a metric qualifies as a KPI - Key performance indicator.
Here’s an overview of what he speaks about
- How does one decide if a Metric Qualifies as a Key Performance Indicator? ..and if so, what are the characteristics of an excellent online marketing KPI?
- 7 KPI Characterstics
- Examples
Web Analytics Career Management Guide
I stumbled upon June Dershewitz blog and here’s a great Presentation on Successful Web Analytics Career Strategies for all beginners in the field
And here’s another interesting post on how to measure Redesign on your site! Some Great Tips for Pre and Post Changes measurement.
