Web Analytics India Blog

Here’s an intresting research done of number of words used to search on google, as per the research done by onestat, Internet users who type two words for on a search engine query account for 31.9 percent of searches worldwide while three-word phrases are used for 27 percent of searches. A single word accounts for 15.2 percent of queries, and four words are used for 14.8 percent of searches.

“Search engines like Google, MSN, and Yahoo can drive a lot of
traffic to a Web site,” said Niels Brinkman, co-founder of OneStat. “It is
important that a Webmaster or SEO expert knows what kind of search phrases they
have to use.”

Instances with five (6.5 percent); six (2.7 percent); seven (1.1 percent); eight (0.5 percent); nine (0.2 percent); and 10 (0.1 percent) words are used in fewer searches.

With Holiday season 2007 approaching fast, Online retailers are gearing up and making changes to campaigns and their marketing strategies.

The yahoo search marketing team shares their finding from the research and also few pointers to optimize your site for the upcoming holiday season. Here’s the excerpt from the post.

Holiday Highlights
According to comScore, online consumer spending grew 26 percent in 2006 to $24.4 billion. More than 80 percent of consumers did at least some shopping online (BizRate and Shop.org Holiday Mood Study 2006), and 50 percent of shoppers bought more stuff online in 2006 than 2005 (NielsenNetRatings research). It’s a pretty telling trend. (For what it’s worth, last year I did all of my holiday shopping online for the first time.)

The Yahoo! Search Marketing team has prepared some tips for advertisers based on the holiday data we gathered: