Omniture SiteCatalyst Resources
It’s been some time now i’ve been willing to write this, there are many who have reached out to me for resources, tutorials, help and documentation for omniture. There’s little written or blogged about on Omniture and it’s feature set.
Here’s a list of blog posts and articles which’ll help you get started or know more about omniture implementation, reporting features.
Omniture SiteCatalyst Offical Blog: This Blog authored by Adam Greco is great to get started if your new to omniture. Here’s the topics he’s covered so far. This is one blog u “must” follow and refer back for some intrinsic details and also live examples he gives.
Omniture Targets and bookmarks, the how and why
Ok Continuing to cover the 7 habits of omniture user, here are two more featues which are must use. This post covers the how and why you should use ominture targets and bookmarks.
Omniture Targets:
Setting Targets feature in omniture is great!, it helps you measure your performance against benchmark. Target is very helpful for marketing campaign effectiveness,
When you set up targets for all your KPI’s, sitecatalyst shows both the actual and your target giving you a single graph overview of your performance.
How to setup omniture targets?
Omniture SiteCatalyst alerts, the how and why?
Following up from the previous post on 7 habits of omniture highly effective omniture sitecatalyst user, this post focusses on sitecatalyst alerts and how it can be used effectively.
Alerts and Targets are most under used functionalities of sitecatalyst. Alerts are those intimations that you get if there is unexpected (you can define what is unexpected) change in your critical metrics.
While Targets are those metrics that you can set as goals for different metric for your website. They can also be used in combination at the end of the month to determine whether a PPC guy has achieved his/her goal against the targets ? and Obviously Alerts can have you notify that.
7 habits of highly effective omniture sitecatalyst users
A web analyst using omniture sitecatalyst is overwhelmed with data, There are some great features which probably makes life easier if your a omniture sitecatalyst user. These features are the ones which are available within the omniture UI
Here’s an overview of all the 7 features, this post covers an intro to all the features. Look out for detailed posts on how these features can be used effectively on daily basis.
Click on the picture for a better view
1.) Omniture Alerts:
Alert Configuration window
As a Web Analyst one is supposed to keep track of the KPI’s and also of course another important metrics.
