Web Analytics India Blog

Continuing from the earlier posts on Online Travel Industry in India

Post one: Online Travel Industry India and Web Analytics Status

Post Two: Marketing Trends in Online Travel Industry India

This post covers how Web Analytics Tools can be used for Online Strategy and Optimization.

To Step back a little, Travel Industry has evolved! Big time in India. It all started with the airline industry boom, followed by Train and now Bus services. It’s young and happening and evolving

THE PAST

Gone are the days when
1.    You had to wait in a long Que for your air/train tickets!
2.    You had to be on phone with travel agents
3.    Spend time traveling to book and confirm tickets
4.    Last minute cancellation/rescheduling was a tedious process!
5.    you had to go to different agent for your hotel/holiday booking
6.    Spend time negotiating on travel/holiday deals
7.    when you had no idea of how your hotel/holiday destination looks before landing there!

It’s official now! and dates have been finalized. Thanks to Eric Peterson over at Web Analytics Demystified and also folks at Coremetrics and Sitespect for sponsoring the event.

It indeed is great to see how Eric and other sponsors help build a large Web analytics social network in local communities.

Update: Please see below the event location/venue details, and couple of ways you can reach the venue(refer map). This was the best option available with ample “Parking Place”.

You can now register for the event

Register for Web Analytics Wednesday

Location: Bangalore

Date: July 5th

Day: Saturday

Time: 5.30 PM

Venue: Country Club, 55/1, Deevarabeesanahalli, Sarjapur-Marathalli, Outer Ring Road, Varthur Hobli, Bangalore

Sponsors: Web Analytics Demystified, CoreMetrics and SiteSpect

Agenda: No formal agenda! just meet, greet and speak!

Pre Event Poll: Click Here to take the survey

Ok here goes some interesting posts about Web Analytics Industry and of course Internet in India.

Feel free to add on if i missed via comments. Every week we’ll try to bring the best of post/artices from Web Analytics Industry, Web Analytics Bloggers and also latest happenings in Interenet in India.

Web Analytics posts/Articles:

Vijayweb:

Here’s another Web Analytics blogger from India, Vijay Bathula writes about Web 2.0, Web Analytics, Multivariate Testing. A must read and subscribe blog. Here are two wonderful posts

• Unified Web Marketing Analytics - Every $1 Spent Online Influences $3.45 Offline
• Advanced Web Metrics - Committed Visits, Time2Click, Time2Reach, Time2Convert, Visits2Convert

Omniture Blogs:

• Newspapers Editors become Online Marketers
• How to make testing successful

Judah @ Webanalyticsdemystyfied

• Why dont Numbers match? - Here’s a post which helps you understand why you see the numbers not matching from your adwords account and your web analytics tool.

It’s been a while the last event was held in Bangalore, The last Web Analytics Wednesday was a great event. With help of few folks Ravi, Naveen and Girish, we thought we’ll kick off this again and may be this time keep the momentum going.

Although this one is for Bangalore, If you do think that it should be held in your city, Here’s an oppurtunity to do so and WE will be glad to help.

I am sure, last event was great startup and place to network

Why should you attend Web Analytics Meet/WAW/Event ?

A great event to attend for people with any level of expertise, you will get some great tip whether you belong to IT ( technical) or Business side

A Good place to catch up with other practitioners

For Beginners it’s a place to meet experienced and not so experienced folks and talk how one can benefit/help each other

Okay! So continuing from where I left and keeping the series of internet and Web Analytics going.

Here are the two posts
Current Internet and web analytics status in India
Online Travel Industry and web analytics status in India
This post tries to cover

• The latest marketing trends seen in India Online Travel Industry.

Internet Marketing Vehicles:

• Search Engines (SEM):
• Affiliates/Partner
• Banners
• Email
• Offline Marketing: Print/Radio/TV

Search Engine Marketing.
SEM has been one of the most used marketing channels in Online Travel Agency in India.

Search Marketing India Overview:

Top Online Travel Industry using Search Engine Marketing and their annual spend in Rupees.

Keywords Portfolio: Online Travel India Firms

Source: IMNAI & Pinstrom

Note: This is not the latest report but gives a fair idea, the report was released in sep 2006 and may not include some leading travel firms