Omniture SiteCatalyst alerts, the how and why?
Following up from the previous post on 7 habits of omniture highly effective omniture sitecatalyst user, this post focusses on sitecatalyst alerts and how it can be used effectively.
Alerts and Targets are most under used functionalities of sitecatalyst. Alerts are those intimations that you get if there is unexpected (you can define what is unexpected) change in your critical metrics.
While Targets are those metrics that you can set as goals for different metric for your website. They can also be used in combination at the end of the month to determine whether a PPC guy has achieved his/her goal against the targets ? and Obviously Alerts can have you notify that.
