Web Analytics India Blog

Here’s a quick update, to help make this a great event, please help us with a quick poll.

If your in India and would like to see more of Web Analytics event, here’s a poll to voice your opinion.

You can click on the link below and start taking the 2 minute survey.

Web Analytics Events Survey

If you are interested in sponsoring the Event, Please reach out to Ravi Pathak ( ravi @ webanalyticsindia.net) or reach me via the Contact form for more details.

Thank you for taking out time to fill the Web Analytics Events India Survey.

Ok here goes some interesting posts about Web Analytics Industry and of course Internet in India.

Feel free to add on if i missed via comments. Every week we’ll try to bring the best of post/artices from Web Analytics Industry, Web Analytics Bloggers and also latest happenings in Interenet in India.

Web Analytics posts/Articles:

Vijayweb:

Here’s another Web Analytics blogger from India, Vijay Bathula writes about Web 2.0, Web Analytics, Multivariate Testing. A must read and subscribe blog. Here are two wonderful posts

• Unified Web Marketing Analytics - Every $1 Spent Online Influences $3.45 Offline
• Advanced Web Metrics - Committed Visits, Time2Click, Time2Reach, Time2Convert, Visits2Convert

Omniture Blogs:

• Newspapers Editors become Online Marketers
• How to make testing successful

Judah @ Webanalyticsdemystyfied

• Why dont Numbers match? - Here’s a post which helps you understand why you see the numbers not matching from your adwords account and your web analytics tool.

It’s been a while the last event was held in Bangalore, The last Web Analytics Wednesday was a great event. With help of few folks Ravi, Naveen and Girish, we thought we’ll kick off this again and may be this time keep the momentum going.

Although this one is for Bangalore, If you do think that it should be held in your city, Here’s an oppurtunity to do so and WE will be glad to help.

I am sure, last event was great startup and place to network

Why should you attend Web Analytics Meet/WAW/Event ?

A great event to attend for people with any level of expertise, you will get some great tip whether you belong to IT ( technical) or Business side

A Good place to catch up with other practitioners

For Beginners it’s a place to meet experienced and not so experienced folks and talk how one can benefit/help each other

Okay! So continuing from where I left and keeping the series of internet and Web Analytics going.

Here are the two posts
Current Internet and web analytics status in India
Online Travel Industry and web analytics status in India
This post tries to cover

• The latest marketing trends seen in India Online Travel Industry.

Internet Marketing Vehicles:

• Search Engines (SEM):
• Affiliates/Partner
• Banners
• Email
• Offline Marketing: Print/Radio/TV

Search Engine Marketing.
SEM has been one of the most used marketing channels in Online Travel Agency in India.

Search Marketing India Overview:

Top Online Travel Industry using Search Engine Marketing and their annual spend in Rupees.

Keywords Portfolio: Online Travel India Firms

Source: IMNAI & Pinstrom

Note: This is not the latest report but gives a fair idea, the report was released in sep 2006 and may not include some leading travel firms

Continuing from recent post on Current Internet status and web analytics opportunities in India, this post focuses on Online travel industry in India

Before you proceed! here’s what the post is all about

1. Current Online Travel status and emerging trends
2. Top Travel sites in India and Web Analytics Tool Used
3. Summary of opportunities

India is clearly an emerging leisure online travel market, attracting millions in start-up funding,the Indian online travel industry is in full form.Online travel is expected to be a $2-billion industry. Interestingly, more than 17 per cent of all the flight tickets booked in India are done via Internet websites.

Online travel company MakeMyTrip (MMT) has recorded sales of Rs. 1000 crore for the financial year ending March 2008, as per a release. However the air ticketing space has seen margins erode and with competition coming not only from other travel sites but also the airlines themselves, MMT has started looking at other avenues like railway ticketing, tour packages and even bus tickets.