Omniture SiteCatalyst alerts, the how and why?
Following up from the previous post on 7 habits of omniture highly effective omniture sitecatalyst user, this post focusses on sitecatalyst alerts and how it can be used effectively.
Alerts and Targets are most under used functionalities of sitecatalyst. Alerts are those intimations that you get if there is unexpected (you can define what is unexpected) change in your critical metrics.
While Targets are those metrics that you can set as goals for different metric for your website. They can also be used in combination at the end of the month to determine whether a PPC guy has achieved his/her goal against the targets ? and Obviously Alerts can have you notify that.
7 habits of highly effective omniture sitecatalyst users
A web analyst using omniture sitecatalyst is overwhelmed with data, There are some great features which probably makes life easier if your a omniture sitecatalyst user. These features are the ones which are available within the omniture UI
Here’s an overview of all the 7 features, this post covers an intro to all the features. Look out for detailed posts on how these features can be used effectively on daily basis.
Click on the picture for a better view
1.) Omniture Alerts:
As a Web Analyst one is supposed to keep track of the KPI’s and also of course another important metrics.
Launching Web Analytics Community and Mobile Analytics Blog
Here’s a quick update to all the readers of this blog. After couple of events held at bangalore there was a strong opinion of having a forum, a platform for the all aspiring web analysts to connect to industry experts(rather experienced folks) and share knowledge. It was also decided after a small poll that a forum ( community) is the best way to do this. Hence Web Analytics Community was born.
Web Analytics Community: A Platform for Web Analysts
Online Automobile Industry in India and Web Analytics Status
Alright! so after really enjoying writing about Online Travel industry in India, it’s time to switch to the Online automobile market in India.

India has been the scene of some of the most frenetic deal-making, big expansion announcements, and new car launches in the global auto industry. Consider that in the last few years alone General Motors (GM), Fiat (FIA), Honda (HMC), Nissan (NSANY), and Hyundai have announced Indian investments valued at roughly $1.5 billion.
And recently TATA , India’s biggest vehicle maker bought British brands Jaguar and Land Rover.

