Web Analytics India Blog

Ok here goes some interesting posts about Web Analytics Industry and of course Internet in India.

Feel free to add on if i missed via comments. Every week we’ll try to bring the best of post/artices from Web Analytics Industry, Web Analytics Bloggers and also latest happenings in Interenet in India.

Web Analytics posts/Articles:

Vijayweb:

Here’s another Web Analytics blogger from India, Vijay Bathula writes about Web 2.0, Web Analytics, Multivariate Testing. A must read and subscribe blog. Here are two wonderful posts

• Unified Web Marketing Analytics - Every $1 Spent Online Influences $3.45 Offline
• Advanced Web Metrics - Committed Visits, Time2Click, Time2Reach, Time2Convert, Visits2Convert

Omniture Blogs:

• Newspapers Editors become Online Marketers
• How to make testing successful

Judah @ Webanalyticsdemystyfied

• Why dont Numbers match? - Here’s a post which helps you understand why you see the numbers not matching from your adwords account and your web analytics tool.
• PPC Question: You should also take a look at this discussion on Web Analytics yahoo forum.

Internet in India Posts/Articles:

1.) Buzaar.tv

With traditional television or print media, the communication is very much unidirectional. Print media, to some extent is better, but while driving past a hoarding, how many people will immediately commit a website address to mind? Hardly anyone

Enter Buzzar.tv; and online exhibition space for brands. In a freewheeling chat with Thinking Aloud, Siddharth Kumar, Buzzar.tv, explains all.

Read More: Latest buzz on brands

2.) Apna Loan ties up with UTVi.com

For enhancing communication among the prospects about personal finance, Apnaloan.com Service Pvt. Ltd., India’s first and largest personal finance supermarket has twined in with UTV New Media’s UTVi.com, the portal for UTVi, the English Business News Channel launched by UTV promoter group. The channel has a strategic content sharing alliance with Disney-ABC International Television (Asia Pacific), the international TV distribution arm of The Walt Disney Company, for ABC News programming and services.

Read More: Apna Loan ties up with UTVi.com

3.) Ratish Nair on what’s wrong with the online ad world
Ratish Nair, CEO, Interactive Avenues read article

4.) Don’t spend — invest on internet marketing
Prasanth Mohanachandran, Executive Director, Digital Services, Neo@Ogilvy read article

5.) Ashok Lalla on the new digital `baby’ in town
Ashok Lalla, Director of Internet Marketing, Taj Hotels Resorts and Palaces …read article

6.) Social networking will supplement, not replace, job sites
Sanjeev Bikhchandani, Founder and CEO, Info Edge India…read article

7.) There hasn’t been a lot of technology applied to advertising
Eric Schmidt, CEO, Google…read article

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