Cheers

really this is great Analysis,
I want to thank you for such efforts.
Indian travel market is growing state.now people are trying to eshopping.
This is really positive trend for ebusiness vertical.

Oh yes! and i agree Online payment gateway and banking has seen an huge upward trend and it’s role in E-commerce is “big”.
And yes thanks for your input on the WA Professionals perspective, certainly a good point and feedback like these will help us come up with a forum/group which will help address such issues.

Must say a very detailed observation. I agree with you about the Increasing market trend. In fact I observed that, In India now people started doing online booking , thanks to Online Payment Gateways & Online Banking , it is now possible for the common man to book the tickets online , do the online reservation in hotels & shop as well. I believe that, in coming years the trend will go upwards & India will have a lot more opportunities in online market.

Web Analytics will play a crucial role for the companies to understand the visitor behavior & apply the changes to make it “USER FRIENDLY”. This will open up a new era for Web Analytics professional in India, but at the same time, we are lacking of trained HR in this field and I am quite afraid that, as the same story might get repeated which is currently with SEO/SEM field. I strongly feel that, there should be some professional body in the field to train & provide right kind of resource to the market.

yes absolutely i will cover that too!, agree on the amount of time and money spent on acquisition. My next post is all about marketing trends in online travel that’ll support what iam saying here.

And yes, engagement leads to building relationships! and loyality, measuring this combined with other self service tools is a MUST to understand what drives conversion.

Very nicely put together information.

I think there is a bigger problem ,Indian Online travel industry is plagued with is all focus is on acquisition of customer and almost negligible focus on customer conversion. Obviously, all of them focus on how can they cheaply get a consumer to get to their site and thats it. few really understands that increasing user engagement will hugely drive conversion. Also it is less cost effective to increase sales via increase in conversion than to increase in acquisition of customer. However, this scenario will change very soon.

I think as a suggestion, you might also want to cover hotel industry too !

Thanks