Web Analytics India Blog

This has been due for some time now! It was a while ago Girish, wrote about how web analytics scope in India is related to online (internet) penetration in India.

This post focuses on current state of Indian internet and also current status of Web Analytics Industry in India.

Post1 is an overview of current status of internet in India, followed by a small research to understand the status of web analytics industry in india.

India Internet Overview

With a Population of 1.2 billion, 22 states 5 union territories , 22 official languages, GDP of 10% and above, and being worlds largest English speaking nation, India internet population is growing at a fast pace. According to the latest from IMNAI, internet user base grew by a whooping 40% to reach 46 million.

There’s a conversation going on on having a separte web analytics association for Europe. Just to give a background Web Analytics Association is been around for quite some time formed in 2003 by leading web anlaytics professionals to tackle standards, advocacy, education and events. 

The recent conversation over Eric Peterson’s blog to have a separate EUWAA raised lot’s of questions and some really intresting thoughts on how it can be beneficial and also the drawbacks of doing the same.

Excerpts from Eric’s Blog

A sister organization in Europe, one governed by a European Board of Directors and funded primarily by European vendors and consulting firms, would invariably be better able to serve the needs of specific markets at different stages of analytics maturity. The EuWAA could set country-specific pricing, have both regional and pan-European events, and make decisions that were carefully focused on the needs of different European constituencies 

In a recent press release Yahoo announced it’s agreement to acquire indextools analytics business.

Here’s the excerpt from the yahoo press release.

Yahoo! Inc. (Nasdaq:YHOO), a leading global Internet company, today announced that it has entered into a definitive agreement to acquire substantially all of the assets of Tensa Kft., more commonly known as IndexTools, a leading provider of Web analytics software for online marketing. The acquisition includes IndexTools’ Web analytics business and technology as well as its Tensa R&D Kft. subsidiary. Upon completion of the acquisition, the addition of the IndexTools’ assets is intended to expand Yahoo!’s powerful set of services designed to maximize its clients’ online marketing efforts.