Web Analytics India Blog

Power Strategies for Web Analyst using Omniture Site Catalyst:

Save your comp $ by proactively tracking KPI Impress boss by turning WA data into insights Be a rock start by maximizing your omniture Investment, Be a hero Don’t tell your management this month that conversion was falling last month

Alright so here’s the list of Power strategies to be used to achieve all of the above! Indeed a great list and a must use in all internet verticals.

Although what you’ll find is the not so detailed description for the Power Strategies, but look out for detailed instructions and best practices for all these! (keep yourself updated subscribe to WAI here)

1.) Alerts Functionality: Have alert for key KPI’s Fallout, Drawback: pathing not included and so is classification.

2.) Targets: Give me insights not data, All KPI should have Target set.

3.) Accountability Matrix:Where are we meeting our target objectives and where are we not. For the same target, I want to breakdown on performance based on categories Like joe handles computers, Jamie cameras… etc

4.) Advanced ClickMap: Which links on my pages produce success, not just clicks, Call live support and activate Conv metrics.: so the event will come under drop down in clickmap.

5.) Advanced Classifications: How often are visitor being shown more than 100 search results.Example search: instead of showing number of results in numbers.

6.) Counter evars:How many times do visitors try something before they succeed. s.events =”event12″s.evar20=”+1″ how often something happens before a events happen.

7.) Caputring multiple conversion values. How do I track impression vs click on my site. Incrementer Events:How much $$$ are we leaving on the table

8.) Participation: Call live support to enable.Page view participation: shows which page allows more engagement

9.) Advanced Participation: Get and persist value plug in:What are the most popular pages for people coming from a campaign:

10.) Transaction ID:Using Transaction ID they set a lead id no: or App Id no: The file from off line is given to Omniture( via web analytics team) Using saint, upload it this helps understand online off line success.

11.) Time to complete Plug in: How long does it take for a visitor who take action x to action y Set up at event A and event B and it calculates the time taken. Limitation only two events per report suite

12.) Previous Value Plug in: What content are visitor telling you they want to see on each page.

13.) ASI: Great! Now show me these same reports for the following segments.Show me reports for 18- 25 for Chicago. I want to understand: login to my site - e servicing Pathing reports can be seen. You can do A/B comparison with ASI slots.

14.) Advanced Campaign Analysis:

15.) Merchandising Evars: From which parts of my site is success taking place.Which section are people using to buy this product.

16.) Classification Hierarchies: Go to admin console drag and drop hierarchies. Advanced Correlations: (s props)More drill down: do 5 item correlation.Can be done sprop :Enable them for imp sprop

17.) Cross Visit Participation Plug in: ( Campaign Stacking) Which Campaign codes work independently and which need help.

18.) Data Feeds:

19.) JavaScript Plug ins: Dynamic Object ID, Days since last Visit, Visit Number, Link handler, Visit Start

20.) JS Debugger. Implementation Audit