Web Analytics India Blog

Day Three marked the all important and intresting Online Business Optimization Tracks. Many of the intresting Sessions had clashing timelines. We had to split to attend maximum sessions.

It was my first Omniture Summit, and was an amazing experience. It’s always a great pleasure to see, hear from the industry experts. It is great to meet folks whose blog you read, listen to Seth Godin! and also Lance Armstrong.

It was great to meet and network with other Web Analyst and High profile folks at the summit. I met great folks from Paypal, The Street dot com, Harley Davidson, just to name a few.

Although i admit i could not meet all of them i wanted to! but it was great networking at Omniture Summit 08. 

The Final event was the Closing General Session. It was great to see how Omniture takes Customer Feedback and how it implemented the “major” changes customer wanted from last year into Ominture 14.0

Using Data to make Smart Business Decisions: This Presentation was given by Jason Burby and his team from Zaaz. I still dont have the copy of the presentation, but i’ll share as soon as i get that. 

Moving from data to action!

 Data –> Insight à Realize Value ( Action)

Zaaz’s session attracted the largest audience, the room was full and everyone had to shift to the ballroom so the audience could be accomadated.

The topic covered by them is something most discussed in the web analytics fraternity, and undboubtedly the important for any web analytics team.

Plenty of data, lots of tools no action!, If your not taking action your ROI is “zero”

Big Dog Syndrome!, The HIPPO, says I like that one! and that’s what ends up being the final decision and not what data says.  How to do you shift your organization to leverage data and get actionable insights.

At Omniture Summit 08, SiteCatalyst 14.0 Was launched. One of the key features is the all updated Excel Client. Here’s an overview of the Features of Site Catalyst Excel Client

ExcelClient

Let SiteCatalyst distribute your Excel analysis every day. The ExcelClient now allows you to upload your analysis into SiteCatalyst, automating the process of populating data blocks and delivering the updated workbook to anyone, regardless of whether they have the ExcelClient installed.

• Schedule regular delivery of any Excel workbook
• Use Publishing Lists to pull data from thousands of report suites and send each resulting workbook to any number of recipients

Features:

• Build/Refresh—> save—>Distribute
• Scheduled Publishing: Automation Capability.
• Build—> Upload–>Publish
• Supports: 2000, 2003 and 2007
• No Need to create new datablocks, all your old data block will be still there.

Reporting Essentials: Points to ponder before you create reports

Power Strategies for Web Analyst using Omniture Site Catalyst:

Save your comp $ by proactively tracking KPI Impress boss by turning WA data into insights Be a rock start by maximizing your omniture Investment, Be a hero Don’t tell your management this month that conversion was falling last month

Alright so here’s the list of Power strategies to be used to achieve all of the above! Indeed a great list and a must use in all internet verticals.

Although what you’ll find is the not so detailed description for the Power Strategies, but look out for detailed instructions and best practices for all these! (keep yourself updated subscribe to WAI here)

1.) Alerts Functionality: Have alert for key KPI’s Fallout, Drawback: pathing not included and so is classification.

2.) Targets: Give me insights not data, All KPI should have Target set.

Although Late Posting this! but i have to say it’s been an amazing summit (my first). It was a great learning experience although i should agree there was probably a lot of sales pitch but nevertheless a must attend summit. It sure was worth 28 hours travel time to Salt Lake City.

Here’s my Coverage of Day 2 Summit at Salt Lake City:

Josh James kicked off the key note on the first day of the summit, with around 2000 people in the ballroom. It sure is one of the biggest summits for online marketing.Josh kicked off with latest from Omniture, sponsors and partner. Josh went to to share Omniture performance in the year 2007 and also spoke about Omniture acquisitions.

He also announced three major partnerships with Baidu Adobe and Accenture: Omniture now evolving and have reshaped into three components which they will focus on.