Web Analytics India Blog

Judah over at Web Analytics Demystified wrote about an Team Structure for Web Analytics, and i agree with his thoughts on web analytics team structure. Many articles and best practices guide for Web Analytics governance and forming a new team, but at the end of the day it depends on Company size, Structure , Process, Priorities, and of course budget.

Here’s in brief of what Judah talks about how a web analytics team should look

• An Executive Sponsor: A Hippo (Highest Paid Person in the Organisation)
• A Web Analyst: This person is most likely you. You may be an MBA, a techie, a marketer, an IT person, or someone who was promoted into the position
• A Technology Expert: A computer science graduate! or web Technologist

Here’s also more about related topic, this time written by Eric Peterson over his blog. This is a 2 part series on Web Analytics Communication Strategies.

In the Part 1, Eric speaks about first three steps

1. Defining Business Objectives
2. Define who owns analytics at your company
3. Define your analytics organizational structure

In Part 2, following is covered:

1. Determining Your Key Performance Indicators and Critical Factors
2. Determine How you will Deliver Analysis
3. Putting all your information together