Web Analytics India Blog

If yes! Drop me a note and I’ll drop by to say hi

Omniture Summit 2008 is all set to happen early march, Personally this will be my first experience at the summit. Although I could not make it to the last year version. I read most of the whitepapers (Omniture Users you can find them at the help section) and found it really useful.

Omniture summit 2008 has a great agenda, the summit being the World’s largest Web analytics and online marketing community-sharing case studies and best practice. In Span of 3 days, Omniture summit will have more than 40 sessions tailored to the needs of the Omniture Community:

Some of the Keynote Speakers include Lance Armstrong and Seth Godin

There’ll also be best practices knowledge sharing on

• A/B & Multivariate testing (MVT)
• Video, Social Media
• Search marketing
• Email marketing and Multi-channel marketing

Some of the sessions that’ll be interesting to attend and i will try my best to cover all i can from Salt lake city.

1.) Web 2.0 Track: Video & Social Media

Leveraging User-Generated Content to Increase Consumer Interaction and Loyalty

User Generated content (UGC) can increase customer interaction and loyalty on your site. learn how to maximize UGC in order to drive more content consumption, content creation and other site business goals. We’ll also talk about how to determine which media sources and customer segments tend to drive more UGC.

2.) Optimizing the Customer Experience using Rich Media Technologies

The use of Streaming Media, Rich Internet Apps, Blogs, RSS, Widgets, and more is rapidly increasing, but do you understand their real impact and how to use these emerging technologies to more fully engage your customer? Join us for an interactive session with industry innovators and case studies that highlight a three-step approach to achieving higher ROI and an optimized customer experience.

3.) Use SiteCatalyst 14 to Measure and Optimize Video Consumption

New video features in SiteCatalyst 14 inform you about which videos are being watched, (even which parts of the video are being watched), and how effectively video contributes to conversion. See how easy video is to track as the data simply collects to a single server. If you have video or are considering it for your site, this is a session you won’t want to miss.

4.) Site Optimization Track

Testing and Targeting: New Approaches for Turning Analytics into Action

More customer engagement means more yield for every dollar invested. Optimization, fortunately, no longer takes big IT development projects, an advanced degree in statistics or months to get results. With Omniture’s integrated testing and targeting suite, marketers can now easily control and optimize the visitor experience using strategies such as A/B testing, multivariate testing, and behavioral targeting. In this session, Omniture experts will give an overview of the most popular approaches to optimization and when each should be used.5.) Analytics into Action: A/B and Multivariate Testing with Omniture Offermatica

Online marketers have aggressive goals and numerous ideas to try, but IT priorities and conventional wisdom often get in the way. Learn how marketers are taking control and using the speed of A/B and multivariate testing to acquire, engage and convert more customers.

6.) Shortening the Cycle of Analysis to Action with Site Search

The power to significantly drive revenue is at your fingertips. When analytics and “searchandising” come together, the opportunity for nimble and effective merchandising decisions and actions increase substantially. Mercado will talk about the benefits of integrating valuable business metrics into merchandising practices, and why automating this process not only saves online retailers time and money, but also generates more revenue.

Behavioral Targeting on Your Site: Deliver Relevant Content, Engage More Customers, and Measure the Uplift

Presented by Brent Hieggelke & Brigham Graf

Targeting relevant content to visitors enables Web sites to listen and respond to customers in an intelligent manner, producing significant uplift in customer engagement through to conversion. Site behavioral targeting is an important strategy for delivering customer-centric experiences. This session will discuss the advantages of segment based targeting and 1-to-1 predictive targeting-how they work, what dataset is used for decision making, how uplift is measured and how content is controlled.

As i look forward to attend this session which certainly is great knowledge sharing platform, and also a chance to to meet some of the industry experts. So if your around! drop me a note

Anil