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How to decide if a metric qualifies as key performance indicators

20 02 2008

Dennis Mortensen recently did a presentation on how to decide if a metric qualifies as a KPI - Key performance indicator.

Here’s an overview of what he speaks about

  • How does one decide if a Metric Qualifies as a Key Performance Indicator? ..and if so, what are the characteristics of an excellent online marketing KPI?
  • 7 KPI Characterstics
  • Examples

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  • Author : Anil
  • Date : 20 February 2008
  • Categories : Web Analytics

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