Web Analytics Back to Basic Series

January 15, 2008 by Anil
Filed under: Back_to_basics, Web Analytics Tutorials

Web Analytics basics forms the foundation for any Web Analyst, In the midst of mega/giga bytes of data trying to make sense and to derive insights which help you take data driven decisions one has to have a strong web analytics foundation.

I’ve also posted earlier (originally from Web Analytics Pulse), on Web Analytics Industry experts view on What makes a good Web Analyst. So here’s kicking off the Back to Basic Series a unique Web Analytics Tutorial which will help you get started and ensure you build your Web Analytics Career on a strong foundation. So here’s the Topics to be covered under the Web Analytics Back to Basic Series

1) Web Analytics Terminology
2) Methods of tracking
3) Creation of KPIs
4) Web Analytics Tool Implementation
5) Conversion analysis
6) Referrer Analysis
7) Path Analysis / Drop off/Fall out Analysis
Multivariate Testing
9) A/B Tests
10) Communicating Results