Web Analytics Technologies - Back to Basic Series
The Second in the Web Analytics Back to basic series, is all about web analytics technologies. Do not forget to refer the first in the series which is about Web Analytics Terminology
There are two main technological approaches to collecting web analytics data. The first method, logfile analysis, reads the logfiles in which the web server records all its transactions. The second method, page tagging, uses JavaScript on each page to notify a third-party server when a page is rendered by a web browser.
Web Analytics Terminology - Back to Basic Series
The first in the Back to basic series is all about Web Analytics terminology. The common terms used on a day to day basis is the foundation of any web analyst. Web analytics terms can be sometimes tricky, understanding this will help you measure the right aspect of your site.
This might not be the “entire” list but i have tried to list in the important terms which might be handy. Listed below are also related terms which is encountered in web analyst profession.
Web Analytics Back to Basic Series
Web Analytics basics forms the foundation for any Web Analyst, In the midst of mega/giga bytes of data trying to make sense and to derive insights which help you take data driven decisions one has to have a strong web analytics foundation.
I’ve also posted earlier (originally from Web Analytics Pulse), on Web Analytics Industry experts view on What makes a good Web Analyst. So here’s kicking off the Back to Basic Series a unique Web Analytics Tutorial which will help you get started and ensure you build your Web Analytics Career on a strong foundation. So here’s the Topics to be covered under the Web Analytics Back to Basic Series
Web Analytics Popular Blog Reads 2007
Start new year and i read many Web Analytics blogger posting their popular posts for 2007 but here are couple of blog posts i’ve enjoyed reading.
1.) Alex Cohen from Digitalalex, compiled a great list of Top posts for 2007 and i love the way it’s been categorised from Web Analytics, Data Visualization, Marketing, Copy, Search and his posts.
2.) Dennis R Mortensen COO of IndexTools Inc posted VisualRevenue | 18 most popular Web Analytics blog posts of 2007 from 6 most influential Web Analytics bloggers, a must read.
I should confess i missed some of them! but thanks to Alex and Dennis for compiling this!
Omniture kickstarts 2008 by Sponsoring India Digital Summit 2008
Another great event! happening and iam late! to write and attend it arghhh!
India Digital Summit 2008: This event hosted by IAMAI (Internet and Mobile Association of India) in association with Department of Information of Technology - Government of India. The Event is attended by Industry leaders in India and also seen are many firms from various parts of world attending the event.
I wrote earlier about how Web Analytics is starting to gain importance and the current Web Analytics vendors in India and how Web Analytics Vendors consider India as a big market for their services. End of last year saw Webtrends sponsoring Web Innovation event held in Bangalore .
