Marketing Versus IT in Web Analytics Process

January 18, 2008 by Anil
Filed under: Web Analytics 

How often your Implementation projects comes to a standstill coz the IT resources who is supposed to implement the page code, create test pages, QA or make server changes is busy! or rather unavailable due to other “IT” priorities!

How Often the Implementation is delayed  due to resource unavailability ?

We don’t have resources, time, or budget to help you right now.  Fill out these forms and in the future maybe we can help (this one is most common ain’t it ?)

Does Marketers understand IT priorites and vice versa ? ain’t a new thing is it ,

It’s common to see a rift between the marketing team and the IT team and guess who’s in between them ? that’s right the Web Analyst :)

Reason? Web Analytics team not powered with dedicated IT team! arghhh!! Dependency on third party and many more ( should i specify them :) .)

Solution! yeah we do have option, some best practices and here are some tips and tricks i read over at Web Analytics Demystifyed blog by Judah!

In Brief Judah lists the following tips

  1.  Factor web analytics resource needs into the capital budgeting and yearly planning process.
  2. Document your web analytics projects and business requirements and share the documentation with IT
  3. Identify and document why you need IT resources.
  4. Leverage a project manager
  5. Share your analytics success with IT and let stakeholders know how IT has helped you

So have you been in situations like these? got any tips to share?

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Comments

2 Comments on Marketing Versus IT in Web Analytics Process

  1. Judah on Sat, 19th Jan 2008 5:36 am

    2. Hi Anil,
    I’m glad you found my post useful! Keep up the excellent blogging. :)
    Namaste,
    Judah

  2. Anil on Sat, 19th Jan 2008 6:11 am

    3. Hey Judah!
    Thank you! well yes i guess this is one of the hindrance/roadblocks one faces in Web Analytics Process and those tips certainly help

    Anil

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