Web Analytics India Blog

Continuing from the earlier posts on Online Travel Industry in India

Post one: Online Travel Industry India and Web Analytics Status

Post Two: Marketing Trends in Online Travel Industry India

This post covers how Web Analytics Tools can be used for Online Strategy and Optimization.

To Step back a little, Travel Industry has evolved! Big time in India. It all started with the airline industry boom, followed by Train and now Bus services. It’s young and happening and evolving

THE PAST

Gone are the days when
1.    You had to wait in a long Que for your air/train tickets!
2.    You had to be on phone with travel agents
3.    Spend time traveling to book and confirm tickets
4.    Last minute cancellation/rescheduling was a tedious process!
5.    you had to go to different agent for your hotel/holiday booking
6.    Spend time negotiating on travel/holiday deals
7.    when you had no idea of how your hotel/holiday destination looks before landing there!

Here’s an update to all those who are planning to attend the WAW Chennai event. WAW Chennai event to be held on August 9th is now postponed by a day to August 10. Here’s an update from Palani who’s hosting the event.

Host: Palani Balasundaram:

As the event was scheduled for Saturday (09-08-08), we had some difficulty in finding a suitable venue. Hence, we are forced to postpone the event to Sunday (10-08-08).

The event is to be held at:

Star City Bazullah Road
39, Bazullah Road,
T.Nagar
Chennai – 600017
Ph: +91 44 – 28155050
Timings: 16:00 hrs to 18:00 hrs (4:00 p.m to 6:00 p.m)

If you have any questions/difficulties in reaching the venue, please feel free to reach me on 99401-61424.
Looking forward to see each one of you this Sunday!

After a great event at Bangalore, WAW is all set to happen again in Chennai.

You can now register for the event here.

Register for WAW Chennai

Event Date: August 09

Day: Saturday

The Venue and Agenda is yet to be decided and will be appropriately communicated to all.

You can contact Palani for more information or details. In case you do have feedback or suggestion please feel free to reach Palani

Contact Info: Palanib@yahoo.com

Stay Tuned for more Information and Update

It was wonderful set up at Country Club Bangalore and a nice weather for Web Analytics Wednesday to kick start. It was great to see the turn up of folks.

Thanks again to Eric from WebAnalyticsDemystified, Dave from SiteSpect and folks at Coremetrics to make this wonderful event happen!

So how did the Event Unfold? So here its goes

An Introduction to begin with of all the folks who attended, Many Web Analytics Enthusiast, Internet enthusiast arrived including few experienced folks who were interested to start Web Consulting firms.

There were many for whom this was first event and who were eager to get into this ( in big demand) field. It was also great to meet few blogger (Web Analytics blogs) from india , Vijay Bathula who blogs on VijayWeb and Rohan Kapoor.

It’s official now! and dates have been finalized. Thanks to Eric Peterson over at Web Analytics Demystified and also folks at Coremetrics and Sitespect for sponsoring the event.

It indeed is great to see how Eric and other sponsors help build a large Web analytics social network in local communities.

Update: Please see below the event location/venue details, and couple of ways you can reach the venue(refer map). This was the best option available with ample “Parking Place”.

You can now register for the event

Register for Web Analytics Wednesday

Location: Bangalore

Date: July 5th

Day: Saturday

Time: 5.30 PM

Venue: Country Club, 55/1, Deevarabeesanahalli, Sarjapur-Marathalli, Outer Ring Road, Varthur Hobli, Bangalore

Sponsors: Web Analytics Demystified, CoreMetrics and SiteSpect

Agenda: No formal agenda! just meet, greet and speak!

Pre Event Poll: Click Here to take the survey