Web Analytics Collectives at BCB5
Barcamp Bangalore is all set to happen again, 5th Version of the Barcamp Bangalore has now evolved into a great unconference since it started.
Date: Nov 17/18
Venue: Indian Institute of Management Bangalore
For the First time, i was able to gather a “small” crowd (hoping it’ll get bigger) to have a Web Analytics Collective - Bangalore in this two day event.
You can register for Barcamp5 Here, and you can meanwhile also join Web Analytics Inida Group on Face book to discuss more.
You can follow the Web Analytics Discussion on Bangalore Barcamp forum Here
Here’s what Web Analytics Collective at BCB5 will focus on
Web Analytics Industry shakeups
Last Couple of weeks Web Analytics Industry has been rocked with big news, starting with Omniture Acquisition of Visual sciences and the latest about Management Shakeups in Webtrends another leading Web Analytics service provider.
There’s been lot of discussion about both of the happening by the web analytics industry experts. You can follow both these discussions on the Web Analytics Yahoo Forum.
Managment Shakeups Discussion Here
Omniture Acquitions Discussion Here
Meanwhile here is a excerpt from article from clickz about the Web Trends Management Changes.
Big news rocked the analytics industry for the second time in two weeks as WebTrends’s board of directors ousted CEO Greg Drew and three of his top executives.
Microsoft Gatineau in beta Phase
Following a series of Web Analytics industry News, October has been a Significant month. Microsoft finally relased it’s Web Analytics Product in beta phase, In competition with other ASP’s Gatineau allows users of Microsoft adCenter to analyze their site.
Here’s a overview of what’s in the Beta Phase:
1.) Demographic Segmentation: the ability t0 compare the behavior of men vs women, or different age groups who are using your site - is a key feature of Gatineau.
2.) Custom taxonomies: A neat feature of Gatineau beta 1 which hasn’t had much air-time is the ability to define a custom taxonomy (i.e. site structure) as you’re instrumenting your site
3.) Outbound link tracking: beta 1 provides automatic outbound link tracking.
Two Word Search Phrases used most on google
Here’s an intresting research done of number of words used to search on google, as per the research done by onestat, Internet users who type two words for on a search engine query account for 31.9 percent of searches worldwide while three-word phrases are used for 27 percent of searches. A single word accounts for 15.2 percent of queries, and four words are used for 14.8 percent of searches.
“Search engines like Google, MSN, and Yahoo can drive a lot of
traffic to a Web site,” said Niels Brinkman, co-founder of OneStat. “It is
important that a Webmaster or SEO expert knows what kind of search phrases they
have to use.”
Tailored ads to suite your experience
Media giant AOL recently introduced “do not track” service links thru which constumer can opt out of the list run by large advertising networks.
A new step in behavioural advertising helps gaining insights of visitor behaviour and intrests.
In the Survey done by Avenue A Razorfish on Attituded and Behaviour of US Online shoppers and toward personalized product recommendation on E-commerece website july-07.
72% found personalized recommendation helpful
62% purchased an item as a result of personalized recommendation
34% were concerned about privacy when receving recommendations.
Signing up does not actually stop ads, but it prevents advertisers from tracking surfing habits. The service also explains the benefits of behavioral targeting.
