Current Web Analytics Vendors in India

December 10, 2007 by Anil · 12 Comments
Filed under: Web Analytics, Web Analytics India 

I was wondering how many Web Analytics Vendors actually have their shops open in India, so i quickly did a survey myself and here’s what i found :-)

1.) Unica India

Unica seems to be the first one to have a physical office in India, located at Pune

What they offer?

Apart from other Enterprise Marketing Management (EMM) software suite, Unica in Inida offers Unica NetTracker® for Web Analytics - provides the critical information and insight to improve web site design, marketing program effectiveness and your customers’ experience. Available on-demand or on-premise, Unica NetTracker enables marketers to measure and optimize all areas of their online business including pay-per-click advertising, organic search, email campaigns, web site content and offers, as well as online response to offline marketing such as direct mail, print advertising and events.

Web Analytics Wednesday WAW Bangalore

December 8, 2007 by Anil · 1 Comment
Filed under: Events India, Web Analytics, Web Analytics India 

Web Analytics Wednesday (WAW) comes to Bangalore, the silicon city is all set to host WAW again, Although this is not the first time (last one happened way back in 2006), but this WAW is way too significant since India now has a WAA Country Manager and this will certainly help hold such events regularly in the future.

I had a great experience at Bangalore Barcamp5, which helped understand a bit of the emerging Web Analytics market in India, It would be intresting to see how WAA help evangelize Web Analytics in India WAW events are ofcourse the first steps.

Web Analytics Webinar Event: Best practices from Leading Financial Institutions

December 8, 2007 by Anil · Leave a Comment
Filed under: Web Analytics, Webinar Events 

Keynote Here’s an amazing event from American Marketing Association, if you are one of those working on financial websites or rather would like to learn more about best practices for lead generations specific to Financial websites and Converting Online Leads to Branch Bank Customers.

Date & Time: December 13, 2007 & 10:00 AM PST/ 12:00 PM CST/ 1:00 EST (23.30 IST)

Presenter: Chris Musto, General Manager, Financial Services, Keynote Systems, Inc.

Here’s the Agenda and Registration Details

Web Analytics Wednesday New Delhi

November 29, 2007 by Anil · 4 Comments
Filed under: Events India, Web Analytics, Web Analytics India 

Web Analytics Wednesday events are finally happening in India ! I remember there was one way back in 2006 in Bangalore. Web Analytics Wednesday Delhi is all set to happen on December 7th (Tentative) So stay tuned for more information on this exciting event!

hmmm ok! so what’s web analytics Wednesday all about?

An initiative by web analytics Guru Eric Peterson, Web Analytics Wednesday aims at networking web analytics professionals. Open to everyone, practitioners and vendors alike, Web Analytics Wednesday is a free event allowing you to meet folks with similar work interests.

Web Analytics collective Bangalore - After thoughts

November 23, 2007 by Anil · 1 Comment
Filed under: Events India, Web Analytics, Web Analytics India 

It was an amazing experience! at Bangalore Barcamp5, I was happy to see a great crowd for the Web Analytics Collective session i was hosting. Thanks to Girish, Uma Shankar and Naveen, everything went on pretty well and was on of the interactive sessions. Though i should agree i got great feedback on how to make these sessions better!

The Agenda was simple!

  • Introduction to Web Analytics
  • Using Web Analytics to get a front row look into hearts and minds of your customers and prospects
  • Web Reporting vs web Analysis
  • Web Analytics Vendors.
  • Open forum

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