Current Web Analytics Vendors in India

December 10, 2007 by Anil
Filed under: Web Analytics, Web Analytics India 

I was wondering how many Web Analytics Vendors actually have their shops open in India, so i quickly did a survey myself and here’s what i found :-)

1.) Unica India

Unica seems to be the first one to have a physical office in India, located at Pune

What they offer?

Apart from other Enterprise Marketing Management (EMM) software suite, Unica in Inida offers Unica NetTracker® for Web Analytics - provides the critical information and insight to improve web site design, marketing program effectiveness and your customers’ experience. Available on-demand or on-premise, Unica NetTracker enables marketers to measure and optimize all areas of their online business including pay-per-click advertising, organic search, email campaigns, web site content and offers, as well as online response to offline marketing such as direct mail, print advertising and events.

2.) WebTrends

Web Trends does not have a branch/office in India, but has partnered with Metainfotech in Mumbai the finance capital of India. I could only find one in the webtrends site but iam assuming there might be other partners too.

In a recent development Metainfotech bagged webtrends contract from Infosys for their intranet sites , The Indian Leading IT Firm has 25 web servers serving 50,000 employees all over the world. Their total Page Views will be approximately 5 billion. To begin with they have bought 500 million page view license, they will upgrade to 5 billion with the next two months.

Now that’s a big contract!!

3.) ClickTracks

ClickTracks does not host any office in India, but certainly is partnered with couple of firms in India. Although there may be more but what you see here is from their site. eDynamic in delhi, and Searchize in Mumbai, but both the site does not clearly communicate the advantages and benefits of using Web Analytics.

4.) Omniture:

Omniture recently opened their branch in India or rather in the setup process, and may be that’s the reason it is not listed in the site. I could not figure out if they are partnered with any consulting firms in India.

Disclaimer: The information you see out here is my own little survey(search, friends & network), but hey if you feel something’s wrong or do have updated information please feel free to add via comments.

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Comments

10 Comments on Current Web Analytics Vendors in India

  1. Naveen on Tue, 11th Dec 2007 7:17 am

    2. Good Survey Anil,

    I am curious to know, how do companies choose their Web Analysts vendors?
    Is it cost? reputation of the vendor? Customizability? Kind of reports?

    Is any one out there has been part of group which chose a Web Analytics Vendor for your company, Please provide us with few steps you took.

    Thanks

  2. Anil on Wed, 12th Dec 2007 3:17 pm

    3. Well Naveen your right, all those factor come into picture, to add to that.. Data security is ofcourse of the main thing considered.

    Things like security is “utomost important” for financial firms, not that it’s not for others but there are some features which might be business specific.
    Hope i answered your doubts.
    Anil

  3. Yaz Okulu on Sat, 22nd Mar 2008 4:55 pm

    4. does anyone knows if there is any other information about this subject in other languages?

  4. Saravanan on Thu, 12th Jun 2008 6:15 am

    5. Hi Anil,

    Its right, that we bagged infosys order last year. but there are much into it.

    we are the only distributor in India for WebTrends.

    recent deals include, ICICI Group, Nimbus Communications, VSNL etc.,

    but we have a good clientele using WebTrends in India.

    National Informatics Centre at 11 Locations reporting more than 6000 Government Web Sites
    IFLex
    ICICI Bank
    ICICI Lombard
    ICICI Direct
    ICICI Prudential
    SBI Life Insurance
    Birla Sun Life
    Nimbus Communications
    Ezeego1
    cox & kings
    Malayala Manorama
    Sify
    Bharat Matrimony
    etc.,

  5. Anil on Thu, 12th Jun 2008 8:09 am

    6. Saravanan
    Thanks for commenting here! Certainly Web trends surely has good penetration in India.

  6. Praveen on Tue, 17th Jun 2008 10:03 am

    7. Hi Saravanan & Anil,

    Seems Web Trends bagging many corporates in India and growing as widely used tool. On other hand it is the sign on growth of Web Analytics in India as itz benefits are being recognized by many corporates and buying paid tools. :)

  7. Anil on Tue, 17th Jun 2008 11:33 am

    8. Hey Praveen!
    thanks for the comment! Yes indeed it sure is a upward trend in Web Analytics adaptation.

  8. Prasad Mene on Mon, 28th Jul 2008 5:36 am

    9. Hello All,

    Unica is represented in India by their vendor Flatworld Solutions.
    Visit http://www.flatworldsolutions.com/ for more details.

    Thanks
    Prasad

  9. Ananthnag on Tue, 12th Aug 2008 11:42 am

    10. Hi all
    How abt omniture ? Do they have any indian clients , are they into the indian bussiness…..

  10. Anil on Tue, 12th Aug 2008 12:27 pm

    11. Hi Ananth
    Thank you for your comments here!
    Omniture is been here for a while and yes iam sure they do.

    Anil

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