CMS Watch Predictions 2008 that will shape up content technologies

December 26, 2007 by Anil
Filed under: Web Analytics, Web Analytics India

In an interesting article on CMS Watch, All the analyst come together to offers 12 predictions that they think will shape content technologies in 2008.

here’s an overview of the Predictions, and you can read the entire article at Twelve Predictions for 2008 . Most of the predictions applies globally however some are country specific. So here are my views (in quotes) on three important predictions with respect to India Internet market (Web 2.0 Exhaustion, Web Analytics and Search )

1.) Archiving becomes a prime focus for ECM vendors
Whether e-mails or regular documents, the need to shift large volumes of dated and dormant data to compliant archives is becoming an IT priority.

2.) Google will make a bid to become the World’s Content Repository
Seeing the enormous archiving opportunity, and leveraging their own unique computing capacities, Google will offer to store anyone’s data, of any kind (in any quantity), and make it queryable via SQL, XQuery, keyword search, and/or other options.

3.) MOSS enters the valley of disappointment
SharePoint will continue to grow at viral rates as a low cost, low touch, document collaboration system. But in 2008 we will see the start of a noticeable backlash, particularly among larger enterprises.

4.) Return of the buyers’ market
After years of ubiquitous scarcity among experienced consultants and product integrators, a slowing world economy could give buyers more options in the search for good services support

5.) Web 2.0 exhaustion
“Web 2.0″ will finally garner enough momentum to have everyone fall asleep at the slightest mention of the term. Already usage of the term seems to be subsiding, even as some of the underlying concepts (user-generated content, web-based social networking, AJAX interfaces, and so on…) become more ubiquitous.

Web 2.0 is new in India!, but IMHO most of the India internet population now would have not seen the Web 1.0 (now that term never existed, but whatever was before web 2.0) Web 2.0 Technologies like Ajax, flash, Ruby on Rails are picking up, the old html sites are changing and adapting these technologies, Social networking is growing!, targeting regional audience. So 2008 India Online market will see a increasing trend in adapting web 2.0 Technologies.

6.) Social Software vendor collision
So what is replacing Web 2.0? You got it: “Enterprise 2.0″ Like its predecessor, the term is vague, but the phenomenon is real. And there are vendor battles brewing.

7.) Facebook backlash in the enterprise
Facebook is growing at stratospheric rates, with substantial momentum among professionals in general and media and technology companies in particular, the latter in some cases looking to supplement or replace their Intranets with this exciting (and free) new collaboration and social networking platform. Other enterprises will experiment in their wake, and in many cases, will retreat in disappointment.

8.) Security and Identity Management trump functionality for buyers
Security and Information Rights Management will become areas of key focus for those managing large ECM implementations

9.)Finally bridging web analytics and online marketing
2007 was the year that web analytics vendors talked about tighter integration with online marketing vendors. 2008 will be the year that companies begin to buy into the promise of this integration.
Analytics vendors are continuing to productize their APIs after ironing out initial integration issues. Customers are starting to mature their analytics beyond basic reporting — to guide targeted e-mails, personalized offers, and focused segmentation.

In 2008, Web Analytics is India will start forming an integeral part of Online marketing, Internet based companies will start reviewing various paid web analytics options available in the market and implement them. Although it will still take time realize the Power of Web Analytics, Companies will use Web Analytics to understand traffic and initial assessment of their website performance.

This inturn will churn many Web Analytics startups consulting firm offering Analytics Implementation, Support and Analysis support. 2008 will also see many web analytics vendor entering India, to add to the current web analytics vendor.

10.) Search is dead….Not!
In 2008 you’ll hear vast pronouncements that “search is dead,” particularly as enterprise search vendors’ marketing continues to shift en masse towards the concept of “information access platforms.” This is a chimera.

Search is going to be big in India, specifically local search. There are many startups in India (Guruji.com, OnYoMo.com, JustDial.com, AskLaila.com), with Internet population growing at tremendous rate local search will grow reaching local audience. Search Marketing and SEO has always existed in India, but year 2008 will see a increase in consulting firms providing SEM and SEO solutions. Indeed a great year for the Online Market in India.

11.) Productization of Search Platforms
Though there’s a clear sense of a return to search basics, at the same time the Google Appliance — whatever its limitations — still has other vendors in a fit. Google can deliver a turn-key solution that will start indexing within the hour of receiving the shiny box.

What do you think of these predictions? what’s your take on Web Analytics, search market in India? Pen down via comments.

Bookmarks: