Web Analytics India Blog

Web Innovation 2007 kicked off in Grand Ashok on an unusually cold and cloudy Tuesday Morning in Bangalore with traditional candle lighting ceremony by the sponsors.

We were there early as instructed for registration, to collect a cool bag and funky Web 2.0 badges.

Once we reached the conference hall, it was amazing to see so many people from all parts of India who flew down just for the conference.

Conference started with Kiruba Shankar (who was filling in for the MC) asking the panel of speakers…. “What the hell is Web 2.0?” which, for me, sounded more like “What is Life?”.

I guess lot of people in the audience wanted to know the answer.

What’s amazing is answer to the question is same as answering what is life. Everyone knows the answer but no one can explain it to you, you will have to understand it. However the speakers handled it pretty well by various and simple definition of Web 2.0.

In an interesting article on CMS Watch, All the analyst come together to offers 12 predictions that they think will shape content technologies in 2008.

here’s an overview of the Predictions, and you can read the entire article at Twelve Predictions for 2008 . Most of the predictions applies globally however some are country specific. So here are my views (in quotes) on three important predictions with respect to India Internet market (Web 2.0 Exhaustion, Web Analytics and Search )

1.) Archiving becomes a prime focus for ECM vendors
Whether e-mails or regular documents, the need to shift large volumes of dated and dormant data to compliant archives is becoming an IT priority.

2.) Google will make a bid to become the World’s Content Repository
Seeing the enormous archiving opportunity, and leveraging their own unique computing capacities, Google will offer to store anyone’s data, of any kind (in any quantity), and make it queryable via SQL, XQuery, keyword search, and/or other options.

Well no iam not writing any predictions yet :-), but here’s what the Web Analytics industry experts had to say about how web analytics is going to shape up in the coming year!. Some great thoughts, expectations and suprises in the pipeline for the coming Year.

Check out the posts below, it’s worth a read!

Web Analytics Prediction posts

Marshall Sponder the author of the famous blog WebmetricsGuru writes about his web analytics predictions for 2008 and how he faired in his 2007 predictions. Marshal writes about the world economy, Presidental elections and Web Analytics 2.0/3.0
Marshall Sponders predictions for 2008

Rich Page made some interesting predictions for the 2008 year ahead in web analytics, A must read, he speaks about Coremetrics buying WebTrends, Omniture coming out with free version, Amazon getting into webanalytics, and some shocking acquisitions which might happen!
2008 Web Analytics predictions by Rich Page

Web Analytics Wednesday - Bangalore

Finally we were there! a great sight for web analytics analyst, coz there can be nothing like networking and WAW is a great platform, It all started with a introduction, Ravi pathak who was the host for the evening.

It was great to see a packed room, as folks started introducing themselves. There were many web analysts, as ravi took a quick poll to understand the type of work web analyst do, and it was found that most of them are close to Business side and not so tech savy, while some were doing both Implementation and Analysis, while few were dedicated to implementation only.

We saw representative from AOL India, Oracle India, BharatMatrimony.com, Indiaplaza.in, Nabler Solution, Webexpe, and other companies.

Trinadh - Country Manager for India kick started with introduction of web analytics association, it’s goals and how it can help Web Analytics Professionals, Vendors and Consulting firms.

My last post was a quick survey on current web analytics vendors in India, and after i posted i stumbled upon (although late) a event happening in the silicon city of India - Bangalore. Web Innovation 2007, and looks like a great event and WebTrends are the sponsors and participating in the event. This clearly shows that Web Analytics firms are entering India and WebTrends is already taken their first step!

2008 is going to be a crucial year for Web analytics in India, iam sure we are going to see more players showcasing their products and also soon appearing in local events.

More about Web Innovation 2007 - Event Date Dec 18th

WEB INNOVATION 2007 will be the forum for Designers, Developers, Product Managers, Entrepreneurs, Enterprise, VCs, Marketing Specialists, Strategists, Consultants and others to understand the WEB 2.0 tools, trends and technologies better in order to harness endless business opportunities.