Web Analytics Industry shakeups

November 3, 2007 by Anil
Filed under: Web Analytics

Last Couple of weeks Web Analytics Industry has been rocked with big news, starting with Omniture Acquisition of Visual sciences and the latest about Management Shakeups in Webtrends another leading Web Analytics service provider.

There’s been lot of discussion about both of the happening by the web analytics industry experts. You can follow both these discussions on the Web Analytics Yahoo Forum.

Managment Shakeups Discussion Here
Omniture Acquitions Discussion Here

Meanwhile here is a excerpt from article from clickz about the Web Trends Management Changes.

Big news rocked the analytics industry for the second time in two weeks as WebTrends’s board of directors ousted CEO Greg Drew and three of his top executives.

“We’re in a high growth industry, and we’re performing quite well and growing
double digits, but the board would like to see us do even better,” said Kopp.
“We’re fortunate to have a deep enough bench that we can make some changes.”

Released along with CEO Drew were Jason Palmer, vice president of product management; Tore Steen, vice president of business and corporate development; and Hamid Bahadori, vice president of product development and hosted operations. Replacing Drew as CEO will be Bruce Coleman, former interim CEO at Websense, while John Rodkin and Leo Chang will lead product management. Both joined through the acquisition of ClickShift last December.

Prior to the executive dismissals, several non-executive staffers fled the company recently, according to Eric Peterson, founder of consultancy Web Analytics Demystified. “Certainly that, combined with Greg, Jason, Tore and Hamid all being asked to leave… raises some concerns,” he said.
Peterson added, “This has been one of the weirder weeks in Web analytics ever. One of the biggest publicly traded companies gets acquired, and another lets its executives go. Now I’m afraid to wake up tomorrow and find out what else might be going on,” he said.

Complete Article Here

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