Tailored ads to suite your experience
Media giant AOL recently introduced “do not track” service links thru which constumer can opt out of the list run by large advertising networks.
A new step in behavioural advertising helps gaining insights of visitor behaviour and intrests.
In the Survey done by Avenue A Razorfish on Attituded and Behaviour of US Online shoppers and toward personalized product recommendation on E-commerece website july-07.
72% found personalized recommendation helpful
62% purchased an item as a result of personalized recommendation
34% were concerned about privacy when receving recommendations.
Signing up does not actually stop ads, but it prevents advertisers from tracking surfing habits. The service also explains the benefits of behavioral targeting.
Instead of having interruptive ads … things are hopefully tailored to be
suitable to your experience, said Jules Polonetsky, chief privacy officer of
AOL, in a statement.
Providing links to opt-out of tracking—while promoting the benefits of tracking—makes AOL’s marketing practices more open. It says to consumers, “If you tell me something about you, I will tailor the content of my advertising to you.” It also makes clear that such personalization is optional.
Content Courtesy: emarketer
Related Posts
- Web Analytics Report surfing
- Are you a Web Analytics Beginner? Read this!
- Bounce Rate, A metric which cant be ignored!
- Web Innovation 2007 - Bangalore
- Current Web Analytics Vendors in India
Comments
One Comment on Tailored ads to suite your experience
-
Naveen on
Mon, 12th Nov 2007 12:26 pm
Anil,
This is very strange. I have been thinking about this… If you ask me I would rather block the ads (using adblocker or some thing) rather than asking then to stop tracking me, cause if I have to see the ads I would like it customized for me. Is this people reacting in terms of online privacy and security issue? What do you think?
Your Comments, Critique, and views are welcome!...
