Two Word Search Phrases used most on google

November 3, 2007 by Anil · Leave a Comment
Filed under: Search Analytics 

Here’s an intresting research done of number of words used to search on google, as per the research done by onestat, Internet users who type two words for on a search engine query account for 31.9 percent of searches worldwide while three-word phrases are used for 27 percent of searches. A single word accounts for 15.2 percent of queries, and four words are used for 14.8 percent of searches.

“Search engines like Google, MSN, and Yahoo can drive a lot of
traffic to a Web site,” said Niels Brinkman, co-founder of OneStat. “It is
important that a Webmaster or SEO expert knows what kind of search phrases they
have to use.”

Tailored ads to suite your experience

November 3, 2007 by Anil · 1 Comment
Filed under: Web Analytics 

Media giant AOL recently introduced “do not track” service links thru which constumer can opt out of the list run by large advertising networks.
A new step in behavioural advertising helps gaining insights of visitor behaviour and intrests.

In the Survey done by Avenue A Razorfish on Attituded and Behaviour of US Online shoppers and toward personalized product recommendation on E-commerece website july-07.

72% found personalized recommendation helpful
62% purchased an item as a result of personalized recommendation
34% were concerned about privacy when receving recommendations.

Signing up does not actually stop ads, but it prevents advertisers from tracking surfing habits. The service also explains the benefits of behavioral targeting.

Optimizing Landing pages to impact conversion rate

November 2, 2007 by Anil · Leave a Comment
Filed under: Web Analytics 

I got an email today to register for an webcast hosted by American Marketing Associtaion, the agenda looks intresting so for the folks who are intrested to join here’s the details and the register link.

Event Date: 20 Nov 07
Type: Webcast

Small changes to your landing pages can have a dramatic effect on conversion rates and, ultimately, revenue. Google Website Optimizer and Marqui will show you easy ways to create, test, and optimize your landing pages for better results. All marketing professionals interested in getting more leads out of the same marketing dollars should take notice. In this session you will learn:

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