Web Analytics India Blog

Web Analytics Wednesday events are finally happening in India ! I remember there was one way back in 2006 in Bangalore. Web Analytics Wednesday Delhi is all set to happen on December 7th (Tentative) So stay tuned for more information on this exciting event!

hmmm ok! so what’s web analytics Wednesday all about?

An initiative by web analytics Guru Eric Peterson, Web Analytics Wednesday aims at networking web analytics professionals. Open to everyone, practitioners and vendors alike, Web Analytics Wednesday is a free event allowing you to meet folks with similar work interests.

It was an amazing experience! at Bangalore Barcamp5, I was happy to see a great crowd for the Web Analytics Collective session i was hosting. Thanks to Girish, Uma Shankar and Naveen, everything went on pretty well and was on of the interactive sessions. Though i should agree i got great feedback on how to make these sessions better!

The Agenda was simple!

• Introduction to Web Analytics
• Using Web Analytics to get a front row look into hearts and minds of your customers and prospects
• Web Reporting vs web Analysis
• Web Analytics Vendors.
• Open forum

Observations:

Web Analytics is gaining Importance: It was great to see how the participants were curious to understand how web analytics can help “measure, analyze and taking data driven decisions”. I would say Web Analytics in India now in a Knowledge gaining (understanding) phase, very soon it will become a inseparable part of any online business.

Barcamp Bangalore is all set to happen again, 5th Version of the Barcamp Bangalore has now evolved into a great unconference since it started.

Date: Nov 17/18

Venue: Indian Institute of Management Bangalore

For the First time, i was able to gather a “small” crowd (hoping it’ll get bigger) to have a Web Analytics Collective - Bangalore in this two day event.
You can register for Barcamp5 Here, and you can meanwhile also join Web Analytics Inida Group on Face book to discuss more.

You can follow the Web Analytics Discussion on Bangalore Barcamp forum Here

Here’s what Web Analytics Collective at BCB5 will focus on

• Introduction to Web Analytics
• Using Web Analytics to get a front row look into hearts and minds of your customers and prospects
• Web Reporting vs web Analysis
• Web Analytics Vendors.
• Other Adhoc Topics

Last Couple of weeks Web Analytics Industry has been rocked with big news, starting with Omniture Acquisition of Visual sciences and the latest about Management Shakeups in Webtrends another leading Web Analytics service provider.

There’s been lot of discussion about both of the happening by the web analytics industry experts. You can follow both these discussions on the Web Analytics Yahoo Forum.

Managment Shakeups Discussion Here
Omniture Acquitions Discussion Here

Meanwhile here is a excerpt from article from clickz about the Web Trends Management Changes.

Big news rocked the analytics industry for the second time in two weeks as WebTrends’s board of directors ousted CEO Greg Drew and three of his top executives.

“We’re in a high growth industry, and we’re performing quite well and growing
double digits, but the board would like to see us do even better,” said Kopp.
“We’re fortunate to have a deep enough bench that we can make some changes.”

Following a series of Web Analytics industry News, October has been a Significant month. Microsoft finally relased it’s Web Analytics Product in beta phase, In competition with other ASP’s Gatineau allows users of Microsoft adCenter to analyze their site.

Here’s a overview of what’s in the Beta Phase:

1.) Demographic Segmentation: the ability t0 compare the behavior of men vs women, or different age groups who are using your site - is a key feature of Gatineau.

2.) Custom taxonomies: A neat feature of Gatineau beta 1 which hasn’t had much air-time is the ability to define a custom taxonomy (i.e. site structure) as you’re instrumenting your site

3.) Outbound link tracking: beta 1 provides automatic outbound link tracking.

4.) Inbound referrals: Same as Referral Traffic

5.) ROI reports: Looks pretty neat, includes Campaign Overview, E- Mail Campaigns, Banner Campaigns and Offline Campaigns.

6.)Goal Analysis: