Omniture Acquires Visual Sciences

October 26, 2007 by Anil
Filed under: Web Analytics

In a strategic move Omniture Inc has acquired Visual Sciences, one of it’s competitor till yesterday. Visual Sciences was taken over for approximately $394 million.

It will be exciting to see how Omniture integrates VisualSciences into it’s current features, with Offermatica also under it’s belt, Ominture is sure going great guns.

Here’s the Excerpt from the Press Release.

The combination of Omniture and Visual Sciences creates a company with substantial scale and resources to deliver industry leading products and services that address the rapidly expanding online business optimization market. The combined company will be able to accelerate investments, meet a wider set of customer needs through a richer solution set and have a significantly greater opportunity to grow into new markets.

“With the tremendous growth opportunities we see in the online optimization market, we believe that in addition to being financially accretive to our shareholders, this is a strategic investment that will drive increased value for customers and partners,” said Josh James, CEO and co-founder of Omniture. “We are facing a very significant opportunity defined by the rapid growth of online advertising and online business in general. This acquisition enables Omniture to accelerate our investments in advanced solutions that drive customer success as well as create further opportunities to cross-sell our growing portfolio of products to a combined customer base of more than 4,000 customers.”

Complete Press Release “Omniture buys Visual Sciences“

Are you a Customer of Omniture or Visual Sciences? well iam waiting what value addition can omniture can give us as a customer!
Pen down your views as comments.

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