Web Analytics India Blog

Although iam late in posting this, but certainly important!

Web Analytics Standard definition is a GREAT step for uniformity among all web analytics practitioner’s, A must have on your desk for a daily user.
Web Analytics Association recently released list of 26 “foundational Web analytic metric definition” here’s the excerpt from the article and download link for the PDF file.

The Web Analytics Association (WAA) announced a major accomplishment and milestone with the publishing of standard definitions for 26 foundational web analytic metrics covering the areas of visits, content and conversion. The result of a collaborative effort between WAA members, vendors, agencies, practitioners and thought leaders, the new definitions provide consistency of the most widely used terms across the analytics industry.

Web Analytic Association Article Here

Download the Web Analytics Metrics definition Here