Using Bounce Rate Metric effectively

14 07 2007

Avinash kaushik has written a great post about bounce rate on mpdailyfix. It’s a great insight on how bounce rate metric can be used effectively for Analysis.

Avinash speaks about
what Bounce rate is ?
how can it be used to
#1: Measure the bounce rate for your traffic sources.
#2: Measure bounce rate of your AdWords, AdCenter, YSM (PPC) campaigns.
#3: Measure bounce rate of your top trafficked pages.

In my experience i’ve understood how important bounce rate can be when looking for effectiveness of your referrers. it’s a great metric to keep an eye month on month to understand where your quality visitors are coming from.

Bounce rate is also a key metric you want to look into during landing page optimization, Factors like
Headline
Call to action
Call to action Copy
look and feel
Color combinations
page load time
Misleading keywords

are just to list few important ones.

Do you measure Bounce Rate metric? if yes Great, if not Get Started now!

Related Post
1.) Bounce Rate, A metric which cant be ignored! Read more to understand what is bounce rate, industry standard and indepth factors effecting bounce rate!
2.)Improve page performance

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