Web Analytics India Blog

In a recent press release by Comscore, month of May saw Americans view more than 8.3 billion video streams online, and Google Sites once again ranked as the top U.S. streaming video property with 1.8 billion videos streamed (21.5 percent share of streams), 1.7 billion of which occurred at YouTube.com. Fox Interactive Media ranked second with 680 million streams (8.1 percent), followed by Yahoo! Sites with 387 million (4.6 percent) and Viacom Digital with 237 million (2.8 percent).
Other notable findings from May 2007 include:

* Online viewers watched an average of 158 minutes of streaming video per streamer.
* The average video stream duration was 2.5 minutes.
* Nearly three out of four (74.3 percent) U.S. Internet users streamed video online.
* More than one out of three (35 percent) U.S. Internet users streamed video on YouTube.com.
* The average online video viewer consumed 63 video streams, or more than two per day.

Google Sites also captured the largest streaming video audience with more than 64.9 million unique streamers, followed by Fox Interactive Media with 52.7 million and Yahoo! Sites with 35.0 million.

For every aspiring web analyst, here’s a review of educational oppurtunites done by the aberdeen group,The review also has list of blogs which are great info source. Iam glad to see most of the web analytics experts/guru i follow listed in there, including Dennis R. Mortensen VisualRevenue | Web Analytics educational opportunities (…and prophetic blogs).

The Review is available for free to download in two parts here.
Part 1
Part 2

Certainly a great resource atleast which would help one to keep a track of latest in web analytics happening on a daily basis.

Avinash kaushik has written a great post about bounce rate on mpdailyfix. It’s a great insight on how bounce rate metric can be used effectively for Analysis.

Avinash speaks about
what Bounce rate is ?
how can it be used to
#1: Measure the bounce rate for your traffic sources.
#2: Measure bounce rate of your AdWords, AdCenter, YSM (PPC) campaigns.
#3: Measure bounce rate of your top trafficked pages.

In my experience i’ve understood how important bounce rate can be when looking for effectiveness of your referrers. it’s a great metric to keep an eye month on month to understand where your quality visitors are coming from.

Bounce rate is also a key metric you want to look into during landing page optimization, Factors like
Headline
Call to action
Call to action Copy
look and feel
Color combinations
page load time
Misleading keywords

are just to list few important ones.

I read a interesting post about Bounce authored by Anil Batra, which also figured in the WAAssociation article.Here’s the post, A must readWeb Analysis, Behavioral Targeting and Advertising: Bounce Rate Demystified

Here’s a overview of the articles.

1. What is bounce rate?
2. What is the industry standard for bounce rate?
3. What causes high or low bounce rates?

What is bounce rate?

Bounce rate is the percentage of visitors who enter a site (or a page) and then leave immediately. Think of a ball (visitor) that is thrown (visits) towards a table (site). It hits the table and bounces back without rolling (visiting any other pages).

Generally, “leave immediately” in the above definition means without going to any other page. However it could also be expressed in terms of time spent on site, say users who spend 5 seconds or less on the site irrespective of the number of pages they view

It’s been a while i posted, thanks to my day job keeping me busy :-). I am quite excited working on Few projects, I will certainly share the experience of those in the form of posts here.

Meanwhile,I was glad to see my blog listed in the Web Analytic Association site alongside great practitioner and experts in the industry.

Complete Article here
Practitioner Blogs