This has been due for some time now! It was a while ago Girish, wrote about how web analytics scope in India is related to online (internet) penetration in India.
This post focuses on current state of Indian internet and also current status of Web Analytics Industry in India.
Post1 is an overview of current status of internet in India, followed by a small research to understand the status of web analytics industry in india.
India Internet Overview
There’s a conversation going on on having a separte web analytics association for Europe. Just to give a background Web Analytics Association is been around for quite some time formed in 2003 by leading web anlaytics professionals to tackle standards, advocacy, education and events.
The recent conversation over Eric Peterson’s blog to have a separate EUWAA raised lot’s of questions and some really intresting thoughts on how it can be beneficial and also the drawbacks of doing the same.
Excerpts from Eric’s Blog
In a recent press release Yahoo announced it’s agreement to acquire indextools analytics business.
Here’s the excerpt from the yahoo press release.
Yahoo! Inc. (Nasdaq:YHOO), a leading global Internet company, today announced that it has entered into a definitive agreement to acquire substantially all of the assets of Tensa Kft., more commonly known as IndexTools, a leading provider of Web analytics software for online marketing. The acquisition includes IndexTools’ Web analytics business and technology as well as its Tensa R&D Kft. subsidiary. Upon completion of the acquisition, the addition of the IndexTools’ assets is intended to expand Yahoo!’s powerful set of services designed to maximize its clients’ online marketing efforts.
Day Three marked the all important and intresting Online Business Optimization Tracks. Many of the intresting Sessions had clashing timelines. We had to split to attend maximum sessions.
It was my first Omniture Summit, and was an amazing experience. It’s always a great pleasure to see, hear from the industry experts. It is great to meet folks whose blog you read, listen to Seth Godin! and also Lance Armstrong.
It was great to meet and network with other Web Analyst and High profile folks at the summit. I met great folks from Paypal, The Street dot com, Harley Davidson, just to name a few.
Using Data to make Smart Business Decisions: This Presentation was given by Jason Burby and his team from Zaaz. I still dont have the copy of the presentation, but i’ll share as soon as i get that.
Moving from data to action!
Data –> Insight à Realize Value ( Action)
Zaaz’s session attracted the largest audience, the room was full and everyone had to shift to the ballroom so the audience could be accomadated.
The topic covered by them is something most discussed in the web analytics fraternity, and undboubtedly the important for any web analytics team.